Abouts Books

By Rick Frishman

Approving the Purchase of Your Book

At most publishing houses, the final purchasing decision is made by the Editor-in-Chief, the Chief Operating Officer, or an executive committee.

The names of these executive committees differ for each publishing house and include Editorial, Acquisition, Purchase, and Publishing Committees or Boards. For our purposes, let's just refer to them as Publishing Boards.

A Publishing Board usually meets at the same time each week. It consists of the publisher, editors, and marketing people. It also can include design and promotion personnel. These boards can range in size from ten to thirty people.

In some companies, the Chief Operating Officer makes the final purchasing decision. Usually, he or she wants everyone on the committee or board to agree, but he or she will often proceed without unanimous approval. Publishing Boards set the price that they will be willing to pay for the book, and then the publisher sends a contract to the author's agent or directly to the author if he or she is not represented.

In publishing houses, financial thresholds exist that limit what editors or groups of editors can offer writers for books. To exceed that threshold, they usually have to get approval from the Chief Financial Officer or someone high on the corporate ladder. If you expect top money, your proposal will get a rigorous reading from the higher-ups, who function as investment managers.

You, your agent, and the publisher then negotiate the terms of the contract and sign the deal. If you sold the book on the basis of a proposal, you must now write the manuscript. An editor is assigned to your project, and you should contact the editor to map out the direction of the book and make sure that you're both on the same page.

Upon completion of the manuscript and submission of it to the publisher, your editor edits the book. The editor then contacts you with his or her suggestions, to which you respond. In our experience, editors' suggestions have been greatly beneficial and have enhanced our books. At times, certain editors' opinions may be hard to swallow, but they're usually on target. Most editors are extremely professional and will improve your book.

Occasionally, an editor's suggestions will be off the wall or will move the manuscript in a direction unacceptable to the author. If this occurs and you can't work it out with the editor, summon your agent to duke it out. It's part of the service you are paying for.

When you finish making the agreed-upon revisions, your editor will accept your manuscript. At this point, a substantial portion of the advance against royalties is usually payable, frequently half.

If the book is produced in-house, the edited manuscript is sent to the production department. Frequently, production--which includes copyediting, design, and indexing--is outsourced. When these functions are subcontracted, someone in-house reviews them.

After the book is copyedited, the manuscript is sent back to you with the editor's query marks. When copyeditors' queries are transmitted via a computer file, they must be answered by using an electronic editing feature, which is available in most word-processing programs. Otherwise, copyedits are sent by hardcopy and must be attended to by hand. You must address each of the copyeditor's queries and then send the manuscript back.

More tips at http://www.rickfrishman.com

Rick Frishman, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years.

Working with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books, he has worked with best-selling authors including Mitch Albom, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.

In addition to his work at "PTA" Rick has now taken on the new role as Publisher at Morgan James Publishing in New York. David Hancock founded Morgan James in 2003 and in 2007 "MJ" published over 130 books. Morgan James only publishes non fiction books and looks for authors with a platform who believe in giving back. Morgan James gives a portion of every book sold to Habitat for Humanity. (http://www.morganjamespublishing.com) http://www.rickfrishman.com for the million $ rolodex