Abouts Books

By Kareen Ross

When designing your book cover the second part of the puzzle is eye appeal. In a previous article I present 3 Questions to ask when considering what constitutes an artful book cover design? Question one being who is your audience. Question two is creating eye appeal. Now that we know who the audience is, what's on their mind and how they want to benefit from the book subject, we put this into the recipe of designing the cover.

The Visual Creative Parts of Your Book Cover Design:

1. Color: based on the information gathered in Step One, a color theme can be created. Each age and location is attracted to a certain color scheme based on the era they are born into and taught to react to. Just look at all the fast food chains out there... most of them are red, black and yellow! The use of color is one of the parts used to form an immediate feeling of comfort, discomfort in your reader to evoke the action for them to take.

2. Typeface: again, from the era your audience originates from there is a feeling that they subconsciously are attracted to and that show up in the typefaces that they are used to seeing that get their attention when buying. Also, the subject of your book has a lot to do with which typeface will project the feeling you want to project out to your readers.

3. Photography or illustrative Image: this is a partner to number one color. Each subject has a metaphor, an image it produces in the viewers mind. Something that stirs their emotions and connects them to the book subject. The author, having written the book and knowing their audience will play a big part in setting this image through dialogue with the book designer.

The above three tips all add to not only the pick-up value of your book and it's likability but building a connection within the subconscious mind of your reader through visual stimulation. This is the beginning of creating a know, like and trust value to the information you give them.

And for most readers, they are looking for extended value in what they read. As a professional graphic designer my book design services offer you helpful guidance, creative concept discussion, book cover and interior design and formatting services, marketing and PR consulting, website and e-book design.

To gain more knowledge on how to begin your book cover experience and create artful covers for your books, bookmark Kareen Ross at website http://www.BookCoverDesigner.com and get access to my 10 Free Quick Tips E-booklet download when you subscribe to my Book Design, Marketing, PR Tips and Newsletter. Find out more about what information is included at http://www.bookcoverdesigner.com/10-free-quick-tips-ebook.html