Abouts Books

By Kareen Ross

When designing your book cover the third part of the puzzle creating come-back power in your subject. In a previous article I present 3 Questions to ask when considering what constitutes an artful book cover design? Question one being who is your audience. Question two is creating eye appeal. Questions Three is about extended value. Now that we know who the audience is, what the imagery will be we can concentrate on the promise of more.

What is more to your audience, niche? Does your subject have 'come-back-power? An added value to your readers is if they can continue to learn from you over time. In todays world of technology this is a big factor to consider. Who else out there is presenting with in the same niche as you. Do you know them? Have you researched their products and benefits they promise? What is your promise, your extended learning and opportunity for them to succeed with your concept, book series, process or system?

Come back power can be created through offering your reader the following means of online extended value services:

1. Your Website. In todays world brochures have been changed into websites. Business cards, for some, have also become a mini brochure. Your website front page is where you grab their attention. Tell them what your services etc. offer in addition to the book.

2. Your blog. Looked at as an extended confidence builder, blogs continue a dialogue with your customer. Continuing to supply them with valuable on-going information for your services or products.

3. Your ezine. Filled with specialize articles geared to your subject. Breaking news stories and information all along the subject of moving your audience along for continued trust. You have the opportunity to bring in specialists for discussion sessions and promote seminars or your new book in the series.

People today are looking to build and continue a relationship with you. You show you are committed to their well being and forward movement by offering tips, courses and more information.

And your original reader becomes a customer and buys into your world, your business, your concepts and continued stream of information. As a professional graphic designer my book design services offer you helpful guidance, creative concept discussion, book cover and interior design and formatting services, marketing and PR consulting, website and e-book design.

To gain more knowledge on how to begin your book cover experience and create artful covers for your books, bookmark Kareen Ross at website http://www.BookCoverDesigner.com and get access to my 10 Free Quick Tips E-booklet download when you subscribe to my Book Design, Marketing, PR Tips and Newsletter. Find out more about what information is included at http://www.bookcoverdesigner.com/10-free-quick-tips-ebook.html