Abouts Books

By Jim Chianese

When running a business, it pays to write a book. There are personal, professional, and financial benefits that come with the publishing of personal expertise and experience in any field. There are at least eight simple ways to increase business by writing a book.

1. Writing a book inspires respect. One may have been stuck in a rut, with patients giving little acknowledgement of one's knowledge or expertise. Suddenly, when the book is published and on the bookshelves, the author is seen as a beacon of wisdom. Clients or customers give her or him the respect that has always been due.

2. Having a book on the shelves increases status. Colleagues begin to treat the author as a valued member of the professional or business world. She or he may receive more invitations to parties and dinners. The author will become a popular person to be seen around.

3. Selling a book increases public exposure. The author writes and markets a book. Soon, speaking engagements will be requested by clubs, colleges, and bookstores. The more time one spends talking about one's expert opinions, the more well-known one becomes both as an author and as a business owner.

4. A cycle of profitability ensues. The book is sold, the speaking engagements come along, that sells the book, and business increases. Then, the customers of the business will want to buy the book too, which will, in turn, lead to more speaking engagements, and the cycle will continue.

5. Marketing a business with a book will generate leads for the business. Whether one is a salesperson or even a dentist, leads for new clients or customers are essential. Even dentists send out advertisements these days. If they publish a book, their list of leads will multiply.

6. An author with a book will have better relationships with current clients or customers. People who feel that they are dealing with an authority on a subject will listen more closely when that person speaks. They will have more patience and be more polite. They see the author as a better person, in a way, after the book is selling many copies.

7. An author can benefit from branding. When the book comes out, the media will mention the title of the book over and over. In every press release or radio interview, the author's name and book title will be given. After a time, the author will be instantly memorable as the person who wrote the book with the interesting title.

8. After writing a book to market business services, one can charge higher fees. This does not mean that one charges more than the goods or services are worth. Rather, it means that one can finally stand up and request the full amount that the product or service is worth. The public will be willing to pay it because one is known as an expert.

Besides all these benefits, there is one other way writing a book can help an author. If a businessperson wants to pass on knowledge to others, it is a good way to do it. One can have an impact on the lives of others through the book, while at the same time, grow one's own business.

Jim Chianese is Chief Innovation Officer for http://www.ImpatientMarketing.com and has been called "The World's Only Success Coach for The Impatient Entrepreneur". To gain access to a Free Membership that delivers over $2000 in value every year, just register at http://www.ImpatientMarketing.com and you'll be on the By Invitation Only List to special Tele-Seminars, e-Courses, and Live Training for Impatient Entrepreneurs.