Book Cover Design - Step One - The How To Of Knowing Your Audience For Your Book Cover Design

Friday, April 18, 2008

By Kareen Ross

When designing your book cover the first part of the puzzle is to know your audience. This is the first in a series of three articles based on creating an artful cover, motivating title, and come back value added information to increase the promotion for your books' sales.

Learning who the books' audience is and what's on their mind is the first part of the information we put into the recipe of designing the cover. I look at each book cover as a puzzle and it's up to me, through questioning to determining the correct fit for the pieces. Once you know the who, what, and where of your audience, you are able to write a title and sub title that will fit their listening.

Where to begin the discovery process for the look and feel of your Book Cover Design:

1. Who is your audience? This will be determined by the subject of your book. What you are looking for is, age, location, affiliations if any, is there anything that is unique about them as a group.

2. Do you know what your audience likes? It helps if you have something in common with your audience, after all, you did write the book. Get into their shoes, what are the benefits to them from buying your book?

3. Where does your audiences attention go? What are they looking to gain? What is their pain or joy? What are their motivators? Are there related subjects that can be created from the book? Can you create come back power in extended material?

Once you have this information the process of brainstorming will be your best move. Begin with writing your answers to each of the questions. Looking on line, in niche magazines etc are all good places to begin your research.

And once you have this all compiled you can move on to Step Two in the series. As a professional graphic designer my book design services offer you helpful guidance, creative concept discussion, book cover and interior design and formatting services, marketing and PR consulting, website and e-book design.

To gain more knowledge on how to begin your book cover experience and create artful covers for your books, bookmark Kareen Ross at website http://www.BookCoverDesigner.com and get access to my 10 Free Quick Tips E-booklet download when you subscribe to my Book Design, Marketing, PR Tips and Newsletter. Find out more about what information is included at http://www.bookcoverdesigner.com/10-free-quick-tips-ebook.html

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